In the current era era, Investment has carved out an important place within the selection of our basic needs. We all are on the hunt for a richlook investment option that has the potential to produce high returns. Direct equity investment can be very rewarding. We must always remember that direct equity investing can be very risky as well. Aimed at of negate the associated risk with direct equity considerable research of individual stock is required. Without spending sufficient time and energy for doing we shall, Stock research not invest directly in equity. In this article i have tried to answers almost all nagging question about direct equity investment that will help my readers to take a wise decision to invest directly in equity. Time and again pertaining to others available equity has, Investment options always outperformed all the other asset classes situated together with, In India the returns from nifty & sensex in recent times many years being more than 18% cagr compounded annual growth rate . To become a successful equity investor one must follow the following rules choose a right company It holds significant value suitable for a financial backer to pick a right company. This means selecting a company which offers good growth opportunities. A company which has strong business fundamentals is good stocks to buy for long term. Invest at right time timing the market is essential in direct equity investment. When we are investing directly in equity timing of purchasing and vending of stocks is most important. In short term share market is powered by speculation. But in long term companies fundamentals negate the outcome of speculative forces. Long term investment horizon allows the investor to seize the opportunity to the company s growth. Company cannot show growth in short term. Their growth is more visible in time span of three years or more. It means if we are investing directly in equity we must assure holding time of three years or more. Buying shares of right company at right price is what is necessary to make money in stock market. In any situation good is the company, If we aren’t timing the purchase well we will avoid get the desired results. Timing the market means buying shares at undervalued price levels. 1 we provide you platform with dedicated manager one on one basis. 2 open on trading account, Demat account.