Application novacoatis fine & highbrightness calcined kaolin product designed to satisfy the criteria of premium emulsion paints & primers. It assists with systematic spacing of titanium dioxide, Allowing / helping partial replacement of same while preserving the optical /physical /performance properties of paint . It improves suspension, Texture & viscosity. Its fine particle size distribution & high brightness helps in partial replacement of titanium dioxide upto 10% . Hence it also helps inreducing over all formulation cost. Itis suggested for high & medium pvc water based, Interior/exterior, Paints/primers formulations.