Companies offer their allocated to the public through initial public offerings before listing on exchanges. Initial public offerings ipo provides investors with opportunities to buy shares at an affordable cost before they start trading in exchanges. Retail investors may also enjoy discounted rates during the application process for ipos. Holding progressing to the shares also provides a moment to participate at a later time success of these companies. Hassle, Free asba processsmall investment amount ???15, 000 buy stocks before it starts trading in exchangesshort term profit with low, Risklong term capital appreciationno brokerage while applying in ipos