Since the net impression of the brand that the consumer carries is the result of a whole host of stimuli that the consumer gets at various points of interaction with the brand. Developing a comprehensive marketing strategy framework essentially involves setting guidelines to guarantee that the stimuli delivered to the consumer through every single point of interaction are synergistic achieving the preferred positioning and personality of the brand. This includes guidelines for Offering / solution development, Pricing, Distribution and retail strategy, Integrated marketing communication including creative briefs for advertising and packaging, Briefs training workshops for promotions, And importantly, For staff and pr, Since staff also serves as a key brand communication medium in our context.