The focus of the simulation is normative and strategic corporate management. The participants are in charge of a medium, Sized chain of wine stores in a metropolitan region. At the beginning the participants control two branches with medium to high expansion opportunities. Additional challenges, Such as the formulation of a swot analysis or due diligence for an acquisition, That surpass the operational corporate management make the gameplay challenging and even more exciting. The management cockpit supports decision making by visualizing the various qualitative and quantitative performance criteria. These success criteria can be selected and weighed by the participants during the participants. The intricacy of the simulation can be directed specifically by the and adapted, Seminar leader to the target group.